Profit!!
Mark Pilgrim:
I’ve previously discussed how to make money from blogging:
1. Wile away the best years of your life building a weblog and filling it with useful, interesting, relevant, topical, engaging content every day.
2. ???
3. Profit!
I can now fill in step 2. Step 2 is “wait patiently for an O’Reilly editor to contact you”. Your mileage may vary, but it worked for me.